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What to Ask in an RFP

There are many approaches companies choose when selecting a new marketing communications agency. Most will send out a formal Request for Proposal (RFP) form to an assorted list of agencies as part of...

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In or Out? Outside Marketing Communications Agencies vs. In-House Resources

Okay – I admit it. I may be a wee bit biased when writing on the subject of the relative advantages and disadvantages of using an in-house ad agency versus outsourcing to a marketing communications...

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